Job Overview
Senior Growth Marketing Manager, Brooklyn or Remote (U.S.)
Propel is actively seeking a Senior Growth Marketing Manager to lead and scale our user acquisition efforts. In this pivotal role, you will drive significant growth and help millions of low-income Americans thrive.
About Propel: Building a Stronger Social Safety Net
Propel is a technology company on a mission to strengthen the social safety net. To that end, we are a passionate team of over 100 professionals who envision a future where every American has the tools and resources to thrive. For example, our free, modern app helps over 5 million Americans manage their government benefits, save money, and stay informed. Propel is a for-profit, venture-backed company that holds its social mission at its core. Furthermore, we are proud to be supported by a blend of nonprofits, impact investors, and world-class investors.
The Role: Senior Growth Marketing Manager
Growth marketing here is at a crucial point; indeed, we have had early successes in paid acquisition, but there’s significant opportunity to build a scaled, multi-channel growth program. Therefore, this high-impact, high-autonomy role provides a unique opportunity to drive significant growth while helping millions of low-income Americans.
The ideal candidate will own the direction and performance of Propel’s acquisition program. To do this, you will work alongside a constellation of vendors and partners to bring strategy to life. Reporting to the Head of Marketing, you will also work closely with brand, lifecycle, product, and data teams to turn growth into a durable, compounding engine for the business.
Remote Senior Growth Marketing Manager
What You’ll Do as a Senior Growth Marketing Manager
As a Senior Growth Marketing Manager, you will:
- Strategize and Execute: Own the direction and performance of Propel’s acquisition program. This, of course, includes defining strategy, setting the channel mix, and driving growth while maintaining unit economics. In addition, you will translate strategy into executional excellence by partnering with agencies and testing new platforms to broaden reach and diversify the paid mix.
- Manage Budgets and Creative: Manage and optimize the paid media budget end-to-end. This involves forecasting, pacing, and reporting performance to leadership and cross-functional partners. Moreover, you will build a high-performing creative engine, developing testing frameworks and workflows that consistently deliver new creative winners.
- Drive Data-Informed Growth: Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive improvements in performance. Furthermore, you will advance our attribution and modeling capabilities, refining measurement approaches in partnership with the data team. This is a core part of being a successful growth marketing manager.
- Collaborate and Lead: Collaborate with brand, lifecycle, and product teams to drive system-level growth. You will also manage agencies and vendors with structure and accountability, and concurrently help shape the future of the growth function, which includes hiring, mentoring, and developing junior marketers down the line.
Requirements for a Senior Growth Marketing Manager
We are looking for a Senior Growth Marketing Manager with 6-10 years of experience leading paid acquisition programs at consumer tech companies. Specifically, mobile-first experience is strongly preferred for this growth marketing manager role.
Key qualifications for this position include:
- Proven success managing annual budgets of $15M-$20M+ across a diverse channel mix. You should have a track record of driving scale while improving CAC and payback.
- A deep understanding of growth strategies and tactics across the acquisition stack. For instance, we currently operate on paid social, search, and display, with plans to expand into TV and audio.
- A strong grasp of performance creative and a trained design eye for what wins and why.
- Clear and persuasive communication skills. You must be able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance.
- Familiarity with mobile attribution platforms (e.g., Appsflyer, Kochava, Adjust) and the nuances of various attribution approaches.
- Experience managing agencies and/or junior team members, with a clear coaching and accountability style.
- Finally, the ability to thrive in a high-ownership environment, being equally comfortable setting strategy and executing.
Compensation & Benefits
Propel builds compensation bands referencing the 75th percentile for companies like ours. As a result, the expected compensation for this Senior Growth Marketing Manager role is $185,000 – $200,000, based on a candidate’s fit with our internal leveling guide.
Benefits, for example, include:
- Meaningful work and a strong shared sense of mission.
- A remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats several times per year.
- 20 days of PTO and a 4% 401K match.
- Excellent Medical, Dental, and Vision options.
- $10k lifetime spend towards Carrot Fertility.
- Other health and mental health-focused benefits and perks.
Additional Considerations
- We are committed to building a diverse and inclusive team and welcome applicants from all backgrounds and abilities.
- It is important to note that we are currently accepting applications from the states where we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.
- Additionally, a background check may be conducted for roles with access to confidential employee or customer information, in accordance with applicable laws.
Apply here: https://unjobs.org/vacancies/1753909747852
FAQs
Q: What is the salary range for this growth marketing manager role? A: The expected compensation for this Senior Growth Marketing Manager role is $185,000 – $200,000, which will be based on how a candidate matches our internal leveling guide.
Q: Is this a remote position? A: This role is remote-friendly, with a dog-friendly office in Downtown Brooklyn available. The team also meets in-person for optional retreats a few times per year.
Q: What states is Propel accepting applications from? A: We are currently accepting applications from residents in the following states: California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.